Integration of Base79 and ViralSpiral into Rightster, and advise to Rightster Board and Management on strategy, leadership and TOM

Base79 Rightster

Support Rightster with a simultaneous integration of two acquisitions:

  • Base79, the largest Multi-Channel Network (MCN) outside the US, with a strong Youtube-based product offering, including over 1500 channels (750 million views per month)
  • ViralSpiral, one of the leading management companies for Viral content

The acquired products and services were highly complementary to Rightster’s core (off-Youtube) technology platform. The challenge: how to integrate the three businesses to maximize the deal value, without any conflict or cannibalization of revenues.

Global PMI Partners worked with Rightster’s management team to design a new Target Operating Model for the combined businesses, based on the multi-platform approach to connecting advertisers, publishers, and content owners.

Managed all business work streams globally and presented the integration plans to the Board, and advised Non-Exec Directors on other aspects of the business’ strategy and structure.

Typical challenges were faced by the business in the early pre-profit phase of growth, including talent retention, strategic priorities and product roadmap delivery. Global PMI Partners supported Rightster across these areas.

Internet & E-Commerce
Media & Marketing

Services delivered
M&A Integration

Countries involved

United Kingdom
United States