Heather A. Martin

Professional Background

• 10 years television news + 12 years corporate communications experience supporting c-suite executives in business services, manufacturing, logistics, corporate retail, and foster care sectors.
• Led cross-functional teams to develop and execute successful communication strategies
• Oversaw crisis communications during a 3-year contentious union campaign against a $4.3 billion publicly-traded company.
• Crafted and executed change management communications strategy for FLSA Overtime Pay legislation impacting $3 billion privately-held sales organization.
• Spearheaded multiple crisis communications, media relations and change management initiatives for middle market, private sector and Fortune 500 companies.
• B.A. in Communication Arts, Xavier University, Cum Laude
• Executive M.B.A., Xavier University, Magna Cum Laude

M&A Skills & Expertise

• Expert in bringing cohesion and alignment across all levels of an organization
• At ease working with C-suite executives in high-pressure, high-stakes situations
• Advocate for transparency and authenticity to ensure highest level of employee and stakeholder engagement
• Core competencies in culture and change communication, crisis communications, media relations, spokesperson training and strategic communications planning
• High emotional intelligence helps anticipate potential reaction and thwart potential crises
• Disarming, yet diplomatic leadership style puts others at ease while keeping all parties aligned to end goal

Project Highlights

• Manufacturing/Business Services: Cintas Corporation, Ferno Group Companies
• Private Sector: Necco, Ferno Group Companies
• Corporate Retail: Luxottica N.A.
• Logistics: Total Quality Logistics
• Media: Television News Producer , WKRC-TV, WCPO-TV, WAVE-TV
• Other industry experience in Automotive, Transportation, Telecom Multiple IT outsourcing projects