heather martin

Heather A. Martin


People profiles

Heather A. Martin

Professional Background

  • 10 years television news + 12 years corporate communications experience supporting c-suite executives in business services, manufacturing, logistics, corporate retail, and foster care sectors.
  • Led cross-functional teams to develop and execute successful communication strategies
  • Oversaw crisis communications during a 3-year contentious union campaign against a $4.3 billion publicly-traded company.
  • Crafted and executed change management communications strategy for FLSA Overtime Pay legislation impacting $3 billion privately-held sales organization.
  • Spearheaded multiple crisis communications, media relations and change management initiatives for middle market, private sector and Fortune 500 companies.
  • B.A. in Communication Arts, Xavier University, Cum Laude
  • Executive M.B.A., Xavier University, Magna Cum Laude

M&A Skills & Expertise

  • Expert in bringing cohesion and alignment across all levels of an organization
  • At ease working with C-suite executives in high-pressure, high-stakes situations
  • Advocate for transparency and authenticity to ensure highest level of employee and stakeholder engagement
  • Core competencies in culture and change communication, crisis communications, media relations, spokesperson training and strategic communications planning
  • High emotional intelligence helps anticipate potential reaction and thwart potential crises
  • Disarming, yet diplomatic leadership style puts others at ease while keeping all parties aligned to end goal

Project Highlights

  • Manufacturing/Business Services: Cintas Corporation, Ferno Group Companies
  • Private Sector: Necco, Ferno Group Companies
  • Corporate Retail: Luxottica N.A.
  • Logistics: Total Quality Logistics
  • Media: Television News Producer , WKRC-TV, WCPO-TV, WAVE-TV
  • Other industry experience in Automotive, Transportation, Telecom Multiple IT outsourcing projects