Bobby Varanasi

Bobby Varanasi

Kuala Lumpur, Malaysia

People profiles

Bobby Varanasi

Professional Background

Bobby has over 20 years of experience as a senior management and technology practitioner, and as an Advisor to both Federal governments and Fortune 500 companies across four continents. He was associated with large global firms like HSBC Group, Hays Plc, and RR Donnelley. He focuses on strategy, growth and expansions consulting, in addition to working with governments on building ICT sector development policies and strategies.

M&A Expertise

Management and consulting experience around determining acquisition targets, building inorganic growth strategies for clients, Integration leadership, Cross-Border collaborative partnering, Transition Management and Business Transformation.

Industry & Sector Experience

Advised clients across many industry sectors including technology, financial services, life sciences, healthcare, banking, insurance, automotive, education and government.

Project Highlights

  • Implemented world’s largest operating systems transformation programs in HSBC from IBM OS2 to Windows NT for the group’s operations across 84 nations valued at over $150M
  • Transformed entire technology and administrative sourcing practices for Stanford University, resulting in significant savings of over $40M
  • Advised variety of organizations on business transformation, procurement and strategic sourcing, technology adoption et al: Home Depot, Warner Bros, Liberata, Royal Mail, Hays plc, HSBC, Dyson, Maybank etc
  • Advised nine distinct federal governments on ICT sector strategy development and policy transformation to promote growth of sourcing and technology sub-sectors – Jamaica, Jordan, Malaysia, Brazil, Colombia, Kenya, Nigeria, South Africa, Mauritius, Victoria State (Australia).
  • Managed end-to-end banking relationships between the bank and high-net worth individuals and institutions for the state of Andhra Pradesh, spanning the following services: Account Management; Loans & Credit Management;           Investment Advisory Services; Trade Finance Services; Working Capital Analyses.
  • For a high-growth South-East Asian economy – assist with ICT industry development with particular focus on ITO/ BPO strategies, local provider development through the nation’s Economic Transformation Program spearheaded by the Prime Minister (development spend size over US$350 Million)
  • For a large Asian telecoms giant – restructuring of their entire CRM and Customer Services outsourcing contract worth $10 Million p.a and introduced governance models & management tools
  • For a large Asian conglomerate in Hospitality, Construction, Mining – restructuring their Shared Services strategy to go beyond basic IT support to core functions with concurrent consolidation/ standardization initiatives (spend size over $250 Million p.a)


Bobby holds two masters degrees, one each in Management (Financial Services & Securities Markets) and Solid State Physics, both from Berhampur University, India. In addition, he holds a certificate in Sustainable Development from the Earth Institute, Columbia University.

He is one of the top 25 acknowledged leaders in the services globalization space, and awarded as one of the top 20 Outsourcing Advisors consistently for three years. Further, Bobby is one of the first Certified Outsourcing Professionals in the world, and is a Board Member for various multilateral organizations like Global Sourcing Council, Malaysia-Australia Business Council, IAOP, World BPO/ITO Forum, and TriSCA Initiative.

A little more about Bobby

Bobby is a qualified professional/ technical scuba-diver and pursues his passion for deep sea diving around Asia, Africa and the Americas. He is also an author of a book titled “Humanomics – Making Sense of the Socio-Economic Impacts of Global Sourcing”, published by Random House. He lives in Kuala Lumpur, Malaysia with his wife Bela and two sons, Anshul and Arnav.

Sector expertise

  • Agriculture
  • Chemicals & Materials
  • Construction
  • Government & Public Services
  • Groups & Conglomerates
  • Internet & E-Commerce
  • Mining
  • Not-For-Profit
  • Oil & Gas
  • Pharmaceuticals
  • Private Equity & Venture Capital
  • Software
  • Telecommunications Carriers


Service expertise


  • English
  • Malay